LocalResponse Debuts Pro Version Of Social Advertising Platform For Marketers

Local Response, a social advertising platform that allows local businesses to respond to the "check-in" with marketing campaigns, is launching a pro version of its analytics and action platform for marketers. LocalResponse's DirectResponse product aggregates real-?time social media check-??ins from Facebook, Twitter, Foursquare, Instagram?and dozens?of other services?to?provide a simple interface for local businesses to directly respond to their most influential and valuable customers. What makes LocalResponse compelling is that it analyzes massive amounts of data in addition to check-ins from the Twitter firehose, photo sharing sites and more to find other forms of check-ins. These could be posting a picture on Instagram of a dish from a restaurant or Tweeting that you are visiting a particular bar.

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