An email marketing list is pure gold for every type of business today. Whether your business is online web publishing or you sell goods or services directly, or you sell directly to the public or you sell to other businesses, no marketing method has yet surpassed email as an effective and inexpensive way to get more customers.
Here are some tips to help you build an opt-in email marketing list quickly.
1- Don?t let a customer out the door without signing them up for your email list.
Be sure to ask customers for their email address when they make a purchase. When a customer has just made a purchase and they are happy with it, getting their consent to follow up by email is easy. Offer to keep them up to date on sales or specials. Most customers will appreciate having you do so.
2 ? Include an opt-in form on every page of your company?s website.
If a customer has reached your website, you know they have at least some interest in whatever it is you are selling. Offer them an incentive, such as a coupon or an interesting free report in exchange for signing up for your email list. Make sure that the opt-in form is VERY prominent on your website.
3 ? Use a Facebook Page to attract email subscribers.
Most of the world is now active on Facebook. Create a Facebook page for your business and use Facebook social ads to make sure people see your page. Have your website developer create a Welcome tab on your Facebook page which has an opt-in form on it and offer people some additional incentive to not only ?like? your Facebook page, but to also sign up for your email list. This incentive can be something along the lines of a special discount available only to those who sign up for the email list in addition to following your Facebook page.
4 ? Create a landing page website and direct potential customers to it.
A landing page website is different from your normal company website. A landing page gives the reader only two options ? sign up for your email list or leave. To make the landing page effective, you must have a strong incentive that you offer to those who sign up. This can be either a very good discount or a report that gives the potential customer information they need in order to make a decision. Either way, you make them want to stay and sign up rather than leave.
5 ? Use links to your landing page in all your advertising.
Whether you are advertising in print, on television or radio, or you are passing out business cards at a networking event, you should include a link to the great offer you have on your landing page. People will go online to check out special offers they read about in advertising. Once again, the offer must be enticing enough to get them to sign up for your email list.
Every business needs a stream of new customers in order to survive. Unfortunately, a huge percentage of all businesses fail because the business owners are very good at doing the actual work of the business but they don?t have the time they need to spend on marketing. Building an email list is a very effective way to put that marketing on automatic pilot. Building an email marketing list is the foundation of your business?s marketing program in today?s online world.
from your own site.
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