Food & Drink Innovation Network ? THE ENGLISH PROVENDER ...

January 9th, 2013

The English Provender Co. has reformulated and expanded its range of salad dressings.

Made from natural ingredients, the new light salad dressings range includes reformulated Balsamic, French Vinaigrette and Honey & Mustard dressings as well as a brand new House dressing.

The dressings contain at least 30% less fat than the standard variants.

Parent company English Provender Company is one of the UK?s biggest producers of private label salad dressings.

The new range includes reformulated Balsamic, French Vinaigrette and Honey & Mustard

To celebrate and showcase this, it decided that it was time for its brand, The English Provender Co., to develop its own product.

The result is a House dressing which combines roasted garlic and smoked sea salt.

The English Provender Co.?s Commercial Director, David Garland, said:

?All the dressings use natural ingredients and are in keeping with the brand values of uncomplicated and honest food, tasting as good as home-made.

?We were very excited to develop our own ?House? dressing and after extensive research and testing are very pleased with the result.

?Creamy dressings are the preferred choice amongst consumers and have a large share of the market because they lend themselves well to all types of salads.?

All salad dressings are priced at ?2.19 and are being rolled out at Tesco and Booths stores across the UK (excluding Light House which is just available in just Tesco).

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Source: http://www.fdin.org.uk/2013/01/the-english-provender-co-launches-new-light-salad-dressings/

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